Master CG stylists Frame in Copenhagen continue their long-term collaboration with Danish lighting design company Louis Poulsen with two new films, part of a series designed to unveil the brand’s 2022 Collection.
Frame founder/EP Thomas Bay: “The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness.
“Verner Panton is synonymous with primary colors and geometric patterns. His language is playful, happy and unpretentious. In this film [above], we explore the Panthella lamp and its unique shape characterized by its use of half circles.
“This iconic round 1930’s VL Studio lamp [below] was originally created for the architectural masterpiece Radiohuset (The Radio House) in Copenhagen as an on-air light. Consequently, the film features the lamp rolling through various interiors inspired by the Radiohuset.”
Client: Louis Poulsen
Production: Frame
Director/animator: Frame
Stylist: Mads Lindhardt Faber
Sound Design: Nina Liv
The post Louis Poulsen “VL Studio” and “Panthella” Product Films by Frame appeared first on Motion design - STASH.