Executive creative director PJ Richardson at Laundry in LA: “In the theme of the holiday spirit, our team of artists made this cookie gone wild themed animation to celebrate joy and creativity.
“The story is that one too many cookies activate only the best holiday-themed dance moves in all of us including Santa, his reindeers, and even gingerbread men.
“Cel animation is always a challenge and it is always so tough to get clients to agree to it as a craft. So this was a great chance for the team to put both illustration and wild animated transitions out in an untethered way.”
Production: Laundry
Music: Greg Kuehn @ Pilegro Music and Sound
