From the release: “With unapologetic quirk and irreverence, the ‘That Jif’ing Good’ campaign illustrates the great lengths people would go for the fresh-roasted peanut taste of Jif.
“This campaign was designed to modernize the iconic peanut butter and make it relevant to peanut butter lovers of all ages—not just moms and dads.”
Fun spot but according to credits below it seems the VFX created themselves…
Client: The J.M. Smucker Company
Agency: Publicis Groupe, New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Associate Creative Director, Copy: Alan Wilson
Associate Creative Director, Art: Peter Defries
EVP, Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Senior Producer: Jourdan Valdes
Designer: Zachary Collopy
Production Company: Hungry Man
Director: Wayne McClammy
Editorial Company: Union Editorial
Editor: Christjan Jordan
Producer: Susan Motamed
Audio Record & Mix: Harbor Picture Company
Audio Mixer: Steve Perski
Sound Design: Beacon Street Studios
