Mexican-Born directing duo Santiago & Mauricio Sierra team with the VFX crew at MPC to unleash an appropriately joyful ode to running comfort in this spot for Nike’s new Joyride shoe, aka “high-tech bean bags for your feet.”
MPC creative director Alvin Cruz: “We handled all of the VFX, partnering with Santiago & Mauricio throughout, offering our creative input on what would and wouldn’t work, but staying true to their original vision of the beads coming directly from the shoes.
MPC VFX supervisor Vadim Turchin: “We went through many different iterations of how the beads would bounce and interact with each other and surrounding objects throughout the film, using Vellum in Houdini to achieve the final effect.”
Here’s some background on the tech and design thinking behind the Joyride…
Client: Nike
Creative Directors: Jason Herkert, Everett Vangsnes
Senior Designer: Adriano Furtado
Art Director: David Zavertnik
Creative Producer: John Radaza
Production: Lola Production
Creative Directors: Santiago & Mauricio Sierra
Producer: Anjelica Florendo
DP: Matthew Schroeder
Producer: Stefania Consanrino
Editor: Tyler Givens
VFX/post: MPC
Creative Director: Alvin Cruz
VFX Supervisors: Vadim Turchin, David Piombino
On-set Supervisors: Toya Drechsler & Nate Skeen
2D Team: David Anger, Esther Song, Mazyar Sharifian, G Maniraj, Joslin Job Mathew, Likin Ganapathi C P, Manu Gopalakrishnan, Rahul Kumar Verma, Shyam Babu
3D Team: Ashley Yee, Anirudh Kurve, Karthick K, Kishan Chandran, Konduru Achiraju, Nithin T K, Shridhar Bhat, Sreenivasa Aditya, Srikanth S
Executive Producer: Chris Connolly
Production Coordinator: Katherine MIccio
Line Producer: Neela Kumuda Parankusham
Colorist: James Tillett
Color Assistant: Tyler Robinson
Executive Producer, Color: Ed Koenig
Producer, Color: Katherine Miccio
