MJZ director Nick Ball and the MPC VFX crew reveal the single most humiliating danger of advanced AI in this merciless Sprint spot produced thru Droga5 and set to air during Super Bowl LII.
Client: Sprint
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Matt Ian
Group Creative Director: Amee Shah
Associate Creative Director: Mo Said
Associate Creative Director: Joel Francke
Copywriter: Chase Kimball
Art Director: Felipe Mollica
Production: MJZ
Director: Nick Ball
DOP: Masanobu Takayanagi
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Photographer: Steve Gibson
VFX/post: MPC
Executive Producer: Jesse Kurnit
Producer: Elizabeth Thuvanuti
VFX Supervisor / Senior Flame Artist: Warren Paleos
Telecine: Adrian Seery
Editorial: Union Editorial
Editor: Jim Haygood
Assistant Editor: Joe Hughes
Executive Producer: Joe Ross
Producer: Lauren Hafner Addison
Music: JSM
Composers: Augustus Skinner / Joel Simon
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norm Felker
Sound: Sonic Union
Mix Engineers Michael Marinelli / Steve Rosen
Sound Designer Brian Goodheart
Executive Producer Halle Petro