A definite contender for top spot of Super Bowl LII, this rap battle stars Peter Dinklage and Morgan Freeman (plus cameos from Busta Rhymes and Missy Elliott) with The Mill handling 2D and 3D elemental VFX.
Directed by Reset’s Nabil and thru Goodby, Silverstein & Partners, the two spots will run back-to-back as a single :60 on game day.
Client: PepsiCo
Agency: Goodby, Silverstein & Partners
Chief Creative Officer: Margaret Johnson
Associate Creative Director: Rohan Cooke, Laura Petruccelli
Copywriter: Caroline Cappelli
Art Director: Ryan Tovani
Producer: Christina Wells
Production Company: Reset
Director: Nabil
Managing Director: David Morrison
Executive Producer: Deannie O’Neil
Producer: Jessica Lee
Line Producer: Doochy Moult
VFX: The Mill
Executive Producer: Enca Kaul
Producer: Hillary Thomas
Production Coordinator: Mary Mondrus
Shoot Supervisor: Edward Shires, Tara Demarco
Creative Director: Tara Demarco
2D Lead Artist: Tara Demarco
3D Lead Artist: Shaun Comly
2D Artist: Rob Winfield, Elad Offer, Mandy Sorenson, Peter Sidoriak, Yukiko Ishiwata, Chris Hunsberger, Christel Hazard, Kai Chun Tsai, Jake Maymudes, Tim Robbins
3D Artist: Daniel Stern, Charles Storniolo, Daniel Soo, Jason Kim, Benjamin Chan, Jinguang Huang, Lamarcus Harvey, Michael Lori, Danny Garcia, Alice Panek, Elizabeth Hammer
Matte Painting: Itai Muller, Bill Mather, Roger Kupelian, Elias Gonzales, Simon Brown
Editorial: Rock Paper Scissors
Executive Producer: Rana Martin
Editor: Damion Clayton
Producer: Dina Ciccotello
Edit Assist: Mike Spagnoli