One hundred years in the future, when AI has taken over the cities and humans have fled to the woods, one young robot discovers Christmas and what it means to be part of a family.
“2117” is a four-minute tour de force for German supermarket EDEKA from MJZ director Matthijs van Heijningen and the MPC VFX crew (who also teamed up for
Heineken “Trail Blazers” earlier this year).
Client: EDEKA
Agency: Jung von Matt
Executive Creative Director: Jens Pfau
Senior Producer: Jankel Huppertz
CD Art Director: Sebastian Schnell
CD Copywriter: Anna Lichnog
Art Director: Robert Wieder
Copywriter: Christina Rankel
Production: MJZ
Director: Matthijs van Heijningen
DoP: Chayse Irvin
Executive Producer: Hellen Kenny
Producer:Donald Taylor
German Production: Sterntag
Executive Producer: Maik Siering
Producer: Florian Polz
VFX: MPC
Creative Director (3D): Diarmid Harrison-Murray
VFX Supervisor (2D): Rod Norman
VFX Producer: Tomek Zietkiewicz
VFX Team: Amir Bazazi, Chris Welsby, Benjamin Tron, Carl Edlund, Daniel Meitin, Ed Sherwood, Joffrey Zeitoun, Lou Thomas, David Filipe, Daniel Benjamin, Guillaume Weiss, George Brunt, Emma Taylor-Gilli, Justin Braun, Lewis Jones, Platon Filimonov, Charles Downman, Flavia Minnone, Hendrik Freuer, Jessie Amadio, Kate Gabriel, Martino Madeddu, Morten Solgaard, Selcuk Ergen, Michael Diprose, Alessandro Granella, Erik Norrhede, Amar Chundavadra, Daniel Meiten
Editor: Jono Griffith
Colorist: George K