From the release:
Philadelphia, PA & New York, NY — (October 3, 2017) — Creative content company Alkemy X has expanded its talent roster with the addition of Director Adam Bonke and Senior Editor Paul Bastin.
A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having worked as an in-house editor and motion graphics animator at such reputable agencies and companies as R/GA, Ogilvy and Mather, and RadicalMedia.
“The exceptional creativity and professionalism that Adam and Paul bring to Alkemy X is a direct result of their tremendously successful careers thus far in the entertainment and advertising industries,” says Justin B. Wineburgh, President and CEO of Alkemy X. “In addition, Paul’s incredible leadership ability will help our entire team perform at an even higher level, ensuring that each and every client and project gets best-in-class service. They are both uniquely qualified, and we are glad to have them on board at Alkemy X. There is no doubt that they will be a tremendous asset to our company.”
“I was flattered to be approached by Alkemy X,” says Bonke. “Straight away, it was obvious to me that I was dealing with a company with the irresistible energy of something new and fresh. They have such a diversity of capabilities, which is also how I see myself.”
Bonke’s career began in London’s Soho, where he delved into editing and compositing at postproduction company Locomotion, and later at Capital FX (now Deluxe), before finding his calling as a director. Citing youthful exuberance, he returned to his hometown of Copenhagen and unabashedly informed two producer friends at production company Nobody Cph that he wanted to direct. They eventually gave him the chance with “Interruption,” an evocative commercial for Doctors Without Borders, which ultimately garnered Bonke the 2010 Young Director Award at Cannes, one of the most coveted prizes awarded to new directors, and launched his career.
Since then, Bonke has directed more than 80 commercials in 18 countries, including work for Gore-tex, Sony Ericsson, Havas, and Carrefour, among others. In addition, he has directed music videos for various artists; the popular documentary series, “Find Amdi,” for Danish national TV; as well as creating, co-writing and directing a full season of the critically-acclaimed Danish TV series “Fetter.”
Music also plays a starring role in his process; he often collaborates with his brother to compose soundtracks for his brand-based work.
Bastin was most recently Lead Senior Editor at digital agency R/GA, where he developed workflows throughout the facility, maintaining quality control implementations across all edit stations, and collaborated with the creative, production and IT teams on projects, infrastructure, and global connectivity solutions. Prior to that, he was Senior Editor and Motion Graphics Animator and Designer at RadicalMedia, lending his talents to projects for such clients as Grey Goose, NFL Network, Tommy Hilfiger, Versus, and NASA, to name a few.
Bastin got his start in the postproduction industry more than 20 years ago as an assistant editor at New York-based postproduction facility Post Perfect. After several months spent traveling across the US, he returned to NYC where he worked as an editor at ad agency Ogilvy and Mather.
“The timing to join Alkemy X couldn’t have been better as it coincided with my family’s move to Philadelphia from New York City,” concludes Bastin. “It’s a great opportunity to continue working with excellent creative and production at such a high level, with a company that has such depth in capabilities and many years of success. I’m really excited about bringing my experience here, while also maintaining and working with my clients out of the NYC office. Or, I can convince them to come down where it’s always sunny!”
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