Director Rob Petrie of MPC Creative NY bathes ancient Egypt in deep twilight then dissolves it into shimmering grains of sand in this dreamlike pre-launch film for Assassin’s Creed: Origins.
Produced by Eddy in Paris, the film is described as “A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind.
“For the first time, this new episode takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake.”
Advertiser : Ubisoft
Agency : DDB° Paris
Executive Creative Director: Alexander KALCHEV
Art Director : Mickaël JACQUEMIN
Copywriter : Benoît OULHEN
Agency Producer : Quentin MOENNE-LOCCOZ
Production: Eddy
Producers: Lars WAGNER, Jean-Francois BOURREL
Studio: MPC
Director: Rob PETRIE
Sound Production: The
Music Supervisor: Alexandre RABIA
Composer: Max RICHTER