Indian animation innovators Rocketscience Lab reveal how they blended 700+ beautifully illustrated stop-motion dinner plates and 3D animation into a cheerful charmer for Kohinoor sauces and meals.
Vidya Sharma, director/founder at Rocketscience Lab in Bangalore, India: “Each of the frames in the film is a custom-designed sublimation-printed plate.
“The illustration style brings about a contemporary perspective of Indian chaos balanced in an artistic format. Multiple animations narrating various little nuances in India fill up each frame of the animation that tells a different story each time you see the film.”
Watch the finished spot:
Brand: Kohinoor
Agency: Cultr, London
Writer: Radhika Kapur
Art director: Mathanki Kodavasal
Planner & Creative Guidance: Abu Mallick
Production House: Rocketscience Lab
Directors: Vidya sharma & Rajesh thomas
Illustrator: Rishi Dev RK
Character Animation: Mithilesh B
3d Animation: Prateek Vatash
Head of CG: Varun Saini
Stop Motion Artist: Jigesh Kumar
Dop: Sam Mohan
Dop asst: Manjunath bk & Abhishek Srivastava
Production Designer: Pooja Ramesh
Art Department: Santosh Panchal
Art asst: Naveen
Second Shooter Rig Tech: Nitye Sood
Producer: Kalpana Kumar, Yolk studio
Shoot Location: Yolk Studio
Food Stylist: Javinder Singh
Printing Technician: Shivananda
Printing Assistance: Maruthi, Ganesh & Babu
Sublimation Prints: Sterling
Plate Supply: Photo Tech – Noida & Koncept – Delhi
Music Director: Mikey Mccleary
Music Producers: Sharel Soans & Parth Parekh
Singer: Jedd