The design and motion crew at Art&Graft in London teams with brand strategy agency Fazer to launch the personal point-to-point urban transit system Line Mobility, developing and implementing the complete brand experience.
Mike Moloney, ECD at Art&Graft: “From developing a bespoke visual identity including logo and brand bible to working on a 3D explainer video and full company website, the studio team delivered a full service package for Line that legitimized and solidified their brand offering.
“Following early strategic work from Fazer, Art&Graft conducted research to take the identified brand pillars into a set of core design principles that could guide the development of Line Mobility’s future brand.
“Maintaining a balance between excitement and reassurance throughout was key. Design is used as a tool to invoke trust whilst inciting hope for an aspirational but achievable future.”
“The launch film formed a key component of Line Mobility’s campaign, positioning them as optimistically visionary yet grounded in reality. A three act structure based around the why, how, and what communicates presents audiences with a clear story to follow from start to finish.
“The visuals develop from early stage renders to a fully formed reality, inviting the audience to experience the tangible payoff of Line Mobility and its potential to transform cities.
“Maintaining a balance between excitement and reassurance throughout was key. Design is used as a tool to invoke trust whilst inciting hope for an aspirational but achievable future.”
Watch the case study:
Images:
Credits:
Client: Line Mobility
Agency: Fazer
Chief Strategy Officer: Todd Irwin
Head of Brand Strategy: Tom Laplaige
Managing Director: David Micklewright
Production: Art&Graft
ECD: Mike Moloney
Head of Production: Tom Bromwich
CD: Stephen Middleton
Senior Creative/Team Lead: Ieuan Lewis, Felix Weyss
Producer: Theo Pepper
Junior Producer: Chloe Allen
Design Strategy: Emma Caselton
Copywriter/Creative: Rohit Iyer
Storyboarder: Hsin Lin
Designer: Ezgi Pancar, Paul Wilson
3D Artist: Joshua Booth, Keanu Desmet, Alejandro Olmedo, Victor Verdugo
2D Artist: Max Callaby, Hsin Lin
Web Development: Luke Greenaway
Music/Sound Design: Zelig Sound
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