Take a peek into the making of the 2025 Spanish holiday spot for Swiss chocolate brand Suchard – full of warm, handcrafted family vibes courtesy of prodco BOL, with Device directing and Pangur Animation handling the stop-motion.
From the team at BOL: “The scale of this production was nothing short of ambitious – featuring 36 characters, 12.5 distinct sets, and 14 unique scenes. We even produced a mini 2D commercial to play on a television within one of the stop-motion sequences; a small detail that perfectly captured the handcrafted charm at the heart of the film.
“This campaign was an opportunity to learn, to experiment, and to reaffirm our commitment to human-centered storytelling in an era increasingly defined by digital speed and automation.
“A modular character design system, conceived by Device around seven master head models, enabled a diverse cast while maintaining production control. Character design struck a careful balance between cuteness and quirkiness, avoiding clichés while guaranteeing quick emotional readability.
“The result is a tactile, cinematic world where handcrafted textures and subtle visual rhythms amplify the story’s emotional depth.”
“To ensure cultural authenticity, BOL collaborated with Virginia Moriche from the OFFF Sevilla Festival Board & expert in Andalucian culture, incorporating genuine regional details into the characters and sets.
“To bring the story to life, the Device team combined stop-motion animation with hand-animated shadows, lighting effects, and painted matte backgrounds. The result is a tactile, cinematic world where handcrafted textures and subtle visual rhythms amplify the story’s emotional depth.
Pangur did an outstanding job with the stop-motion. The process demanded coordination, precision, and creative problem-solving. What emerged was not only a commercial film, but a celebration of patience, artistry, and the joy of working together toward something significant.
“For BOL, this project was a reminder of why we tell stories the way we do. Handmade animation connects people not just through images, but through effort, collaboration, and care. This year’s Suchard campaign reaffirms that craftsmanship is not the opposite of innovation, it’s its most enduring form.”
Watch the making-of videos:
Images
Credits
Client: Mondelez
Agency: Ogilvy
Live-Action Production: Hogarth
Production: BOL Creative Production House Creative
Director: Guille Comin Executive
Producer: Ibran Trassierra, Llibert Figueras
Head of Production: Victoria Ventura
Producer: Mallen Gayoso
Direction: Device
Director: Guille Comin, Raul Peix
Assistant Director: Ester Dusi
Art Direction: Marc Stuart
Storyboard: Eudald Salarich, Virginia Fillol, Guadalupe Vyleta, Dunia NavinOs
Animatic: Virginia Fillol, Guadalupe Vyleta, Ana Artaza, Franco Pellicciaro
Lead Illustrator: Eudald Salarich Illustration: Marc Stuart, Franco Vecchi, Alba Cardona, Bitasi Santos, Toni Sala
Compositing: Metropolitana
Stop-Motion: Pangur Animation
Animation Director: Vicente Mallols
Director of Photography: Isabel de la Torre
Producer: Leticia Montalva
Animators: Nuria Bataller, Enrique Giner, Ivan Sarrion Armatures: Victoria Carrascosa, Juanfran Jacinto
Model Makers: Lucia Martinez Planells, Lu Martinez, Laura Rodriquez Pazos, Alicia Canovas, Markus Mayer, Juanfran Jacinto
3D Modeling: Manu Rojas Vestuario: Mercedes Beresaluze, Flora Cuevas Set Construction: Ivan Madolell, Luis Vazquez, Dani Raya Composition: Maria Sanchez de los Silos
The post Character, Craft, and Chocolate: Behind the Scenes on the Suchard 2025 Christmas Spot appeared first on Motion design - STASH.