Working to a witty track by Tin Sounds (aka the songwriters for the Hey Duggee series), London-based animation director Joseph Clark and his Oh Studio crew transform a household chore into something joyful for IKEA UK.
Anna Arokiam, design director at IKEA UK: “For over 80 years, IKEA has been inside people’s homes, continuously learning how to make everyday life better and less stressful.
“Our ‘Tidy Up Tune’ is a playful way to empower children, reduce parental stress, and foster a sense of responsibility, proving that organization and tidying up doesn’t need to be boring.”
Client: IKEA UK
Design Director: Anna Arokiam
Production: Oh Studio
Director: Joseph Clark
Music/lyrics: Tin Sounds
Composer: Tim Digby-Bell, Toby Lee
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