The design and animation team at Cobb Studio in Seoul, whose branding for TheLIFE2 channel we featured in Stash 170, keep the tone light and accessible in these character-filled insurance spots for South Korean conglomerate Hanwha.
From Cobb Studio: “To intuitively convey the purpose of Hanwha’s Signature Women’s Health Insurance 3.0 — delicately caring for the physical and mental well-being of modern women — we featured a variety of female characters engaged in healthy, active lifestyles, while maintaining a minimalist yet sophisticated visual style.
“To help insurance feel like a natural part of a daily routine, we focused on blending it into healthy everyday habits — drinking lemon water, 15 minutes of meditation, running, and a nutritious meal. To this, we added a bright visual tone and the concept of ‘growing one insurance’ to deliver the message of starting each day even healthier.”
Client: Hanwha
Agency: HSAD
Production: Cobb Studio
PD Production: We PP X NYS
Project Leader: Duyun Kim, JIBI
Character designer: JIBI
Camera/Editor: Duyun Kim
Title designer:
Eunjin Jo
Styleframe artist: JIBI, Hyeon-jeong Sim, Duyun Kim, Gyeol, Ella Lee
Compositor: JIBI, Hyeon-jeong Sim, Duyun Kim, Gyeol, Ella Lee
Animator: Duyun Kim, Gyeol, Dew
VFX/Simulation: Duyun Kim, JIBI, Gyeol
The post Keeping Up With Cobb’s Healthy Characters for Hanwha appeared first on Motion design - STASH.