First introduced in 1958, Kellogg’s venerable mascot Cornelius the cockerel finally makes the leap to 3D courtesy of the CG creature crew at Framestore and MJZ director Matthijs van Heijningen thru Leo Burnett UK.
Mark Elwood, CCO, Leo Burnett: “‘See You in the Morning’ is our new platform for an iconic brand. We wanted to celebrate Kellogg’s legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new generation.
“The campaign was shaped by Kellogg’s largest ethnographic study across Europe, including the UK, which uncovered that everyone needs ‘you do you’ time when they wake up. That insight linked to the fact that Kellogg’s has been waking up the world since 1906, so it simply ‘gets’ mornings and understands that everyone needs to do mornings to suit them.”
Client: WK Kellogg Co
Agency: Leo Burnett UK
Production: MJZ
Director: Matthijs van Heijningen
Animation/VFX: Framestore
Music: Jurassic 5 “Jayou”
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