Leveraging their passion for the automotive arts, ECD David Macey and the crew at INK Studio in London frame the new Mclaren MCL38 Formula One car as evolutionary hi-tech sculpture in this dramatic launch film.
From the team at INK: “Crypto exchange OKX continues to push the limits of innovation in partnership with McLaren Racing. This latest collaboration was unveiled at the 2024 Singapore Grand Prix. The design nods to McLaren Racing’s legacy while symbolizing OKX and McLaren’s relentless pursuit of progress.
“The serene environment is sharply balanced with the fierce intensity of the MP4 era. We see memories of an MP4 racing at its limits, causing worlds to collide.”
“In collaboration with marketing agency CAA Brand Consulting, our CGI film launched the new livery ahead of the race, exhibiting the MCL38 as a sculptural masterpiece. In a clean, minimal world, individual car components glide together in a precisely orchestrated flow.
“The serene environment is sharply balanced with the fierce intensity of the MP4 era. We see memories of an MP4 racing at its limits, causing worlds to collide. As this tension builds, the balance between the iconic past and cutting-edge present is revealed to highlight OKX and McLaren Racing’s continuous evolution.”
Client: OKX, McLaren
Agency: CAA Brand Consulting
Production: INK Studio
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