How do you keep a deadly serious medication explainer engaging for a full three minutes? The motion design crew at Panic answered that brief with the rogue choice of brisk collage work injected with punk typography.
From the team at Panic: “OPVEE offers life-saving aid during an opioid emergency in a simple-to-administer way. It’s the first and only nasal rescue medicine specifically designed for synthetic opioids.
“With a limited color palette in a collage style, we aimed to increase awareness and provide instruction while keeping things equally simple to follow. A pixelated, printed-style character made for an approachable persona, like any peer needing help, and we pieced it all together to stick in our viewers’ minds.”
Client: Indivior Inc.
Agency: Moon Rabbit
Production: Panic
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