CDs Nidia Dias and Miguel Rato lead the Steelworks CG team in a dramatic merger of urban and mountain fashion in this director’s cut of a brand film for the design collaboration between Moncler and Adidas.
Nidia Dias and Miguel Rato: “Our goal for this project was to preserve the original intent of seamlessly blending Moncler’s alpine elegance with Adidas’s urban vibrancy, creating a cohesive journey from the mountains to the city.
“During this extended story, we showcase, in depth, the environments that are at the foundation of both brands. Majestic vistas with details of snow and falling rocks were used to express the mountainous regions. While city scapes crafted with a mix of scaffolding, cloth, concrete, and shipping containers were interspersed with campaign advertisements that hinted at the collaboration.
“We had a lot of fun working on R&D for this piece, ensuring that we spoke to Moncler’s signature blend of sophistication and functionality.”
“Graphical lighting and minimalistic design help to craft a modern interpretation of both environments. Editing that employs a snappy momentum with match cuts, along with hard-hitting sound design, enabled us to ensure smooth transitions that keeps the viewer engaged.
“We had a lot of fun working on R&D for this piece, ensuring that we spoke to Moncler’s signature blend of sophistication and functionality. Our process focused on integrating materials and innovative designs to create a blend between the mountains and city scapes.”
Client: Moncler
Production: Steelworks
CD: Nidia Dias, Miguel Rato
Producers: Hannah Byers-Brown, Antia Goicoechea, Chago Venable
Early Explorations: Sylvain Gaussens, Hernán Lindenbaum, Dennis Tiege
Designer: Steward Lupercio, Marcel Piekarski, Afonso Soares, Dennis Tiege
Modeler: Maurizio de Angelis
FX: Tiago Andrade, Ezequiel Grand, Marcel Piekarski, Afonso Soares
Animation: Afonso Soares
Lighting: Tiago Andrade, Steward Lupercio, Marcel Piekarski
Comp/Grading: Tiago Andrade
Comp Support: Marcel Piekarski
Editor: Nidia Dias, Afonso Soares
Music/Sound Design: Joseph Smith Music
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