With their signature maximalist-fantasy visuals front and center, ROOF Studio packs more detail and color than you may have thought possible into a pair of whimsical spots for personal finance platform Credit Karma.
Vinicius Costa, co-founder at ROOF: “This was the first time a commercial ended with a QR code embedded in the environment. It was a boldly innovative idea from the client. There were difficulties in the QR code being read reliably in the scenery, which we resolved with the help of AI. Even so, it was a technical challenge to make it work.”
Client: Intuit Credit Karma
Production: ROOF Studio
Director: Guto Terni, Vinicius Costa
Art Direction: Lucas Camargo, Vinicius Costa
EP: Fernanda Curi
Head Producer: Marcio Lovato
Line Producer: Patrizia Fanganiello
CGI Tech Director: Heber Conde, Wallan Oliveira
Lead 3D: Alexandre Eschenbach
Pipeline TD: Carlos Hallan
Storyboard and Layouts: Tony Neto, Estevao Chromiec, Martin Faragasso
3D Layout: Heber Conde
3D Model Lead: Alex Liki
3D Model Characters: Douglas Silva, Danilo Gerard, Vitor Semeghuini, Leandro Wagner, Jonas Schlemgman, Aliel Rocha
3D Model Environments: Leticia Matsuoka, Lucas Lira
Rigging: Marcus Lieite, Bruce Fabio
Look Development/Light: Marcelo Vaz, Josemar Queiroz, Geison Araujo, Thiago Peyon, Claudio Jr., Lucas Almeida
A.I. Concepts/Matte Painting: Thiago Silva, Sacha Carletti, Diego Barcellos
Groom: Lucas Amaral
Animation Lead: Fabio Pugliese
Animation Team: Bruno Fabian, Odair Martins, Jeffry Syahputra Wy
VFX: Heber Conde, Mindblown Lab
Photoshop: Amanda Andrade
CGI Compositing: Caue Andrade
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