Working directly with London-based animators Reuben Sutherland and Andrei Sopon, Biscuit director Jeff Low channels a 1930’s animation style to expose the brutal conditions of modern pig farming for PETA and their call for veganism.
Jeff Low: “100 years from now people will not understand how we could have done what we do to these animals. I hope you ‘enjoy’ the cartoon we made.”
Mimi Bekhechi, VP of PETA UK, Europe, and Australia: “PETA’s goal is to challenge the status quo and make people think. By pairing disturbing cartoon imagery with a catchy song, we believe the memorable spot will shift attitudes and remind people that every piece of bacon was once a thinking, feeling being who desperately wanted to live.”
Produced thru agency Grey London and set to a track written by the director, the campaign will run across PETA’s channels globally.
Client: PETA
VP: Elisa Allen
Celebrity/Creative Projects Lead: Iona Kirby
Agency: Grey London
Managing Director: Jonny Tennant-Price
ECD: David Wigglesworth
CSO: Tarek Sioufi
Creative: Cameron Sutherland, Mel Shergold, Joanna Simpson-Howe
Head of Production: Maxine Hose
Senior Producer: Ant Borkett
Head of Design: Liam Thomas
Designer: Jo Wahono, Stefan Klasener, Tanmayee Ingale, Felix Townsend, Tyrone Zall
Editor/Titles: Ollie Flux
Production: Biscuit Filmworks
Director: Jeff Low
Producer: Kwok Yau
MD/EP: Rupert Reynolds-Maclean
EP: Hanna Bayatti
Head of Production: Emily Atterton
Animator: Andrei Sopon, Reuben Sutherland
Sound Studio: Factory Studios
Sound Design/Mix: Jon Clarke
Senior Audio Producer: Ciara Wakley
Music Supervision: Wake the Town
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