Kawasaki’s first trip to the Big Game provides the Mill with a high profile showcase for their CG creature and grooming talents as they help Hungry Man directors Dave Laden and Christopher Gruse pay cheeky tribute to a certain 1980s hairstyle.
Filmed over two days in Vancouver, the spot features digital versions of an eagle, bear, and turtle (plus the real Stone Cold Steve Austin) who all grow instant mullets thanks to the mystical coiffing powers of the Kawasaki RIDGE UTV.
Christian Nielsen, CD at The Mill: “We’re thrilled to have worked on this unique project. Our team used the latest in-house grooming tools and pipeline to ensure each mullet was perfectly tailored to match the characters’ personalities and styles.”
Watch the BTS video:
Client: Kawasaki Motors Corp.
Agency: Goodby, Silverstein & Partners
Production: Hungry Man
Director: Dave Laden, Christopher Gruse
Managing Partner/EP: Caleb Dewart
Partner/EP: Kim Dellara
Heads of Production: Franchesca McDowell, Marian Harkness
DoP: Ken Seng
Production designer: Katherine Reynolds
VFX: The Mill
Creative Director: Christian Nielsen
Editorial: Rock Paper Scissors
Audio/Sound Design: Lime Studios
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