Directors Kun Chang and Fabien Fulchiron at Tonic DNA in Montreal head up an international animation team to conjure a grandfather’s magical story of Mr. Beaver and how he came to share his favorite holiday dessert.
In their second Christmas outing for grocery chain IGA and agency Sid Lee, Tonic DNA enlisted the character design skills of Pedro Conti and his team at Flooul Animation in São Paulo as well as 3D animation help from Nebula Studio in Lisbon.





Client: IGA
Agency: Sid Lee
Prodcution: Tonic DNA
Director: Kun Chang, Fabien Fulchiron
Executive Producer: Stefanie Bitton
Senior Producer: Frédérique Parenteau
Project Manager: Stefen Lamontagne
Coordinator: Fanny Desseaux
Storyboard artist: David Goldstyn, Ana Eskildsen, Michelle McKelvey-Faucher
Editor: Marc-André Bourgoin, Nadim Chartouni
Concept Art: Pedro Conti, Lisandre Thériault-Brunet
Character Designer: Isabella Ceravolo, Michael Renaud
Environment Designer: Cindy Foucault, Phoebe Mao
CG Supervisor: Fabien Fulchiron
Matte Painting: Michael Renaud
Compositing Lead: Marc-André Bourgoin
Compositor: Marta Grasso, Marc-André Bourgoin
Environment Modeler: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet
Texture & Lighting: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet, Maxime Pelletier
Animation Supervisor: Wiley Townsend
Layout and Posing: Cindy Foucault
3D Animator: Cindy Foucault, Gabriel Fazzioni, Wiley Townsend
Motion Design: Alien Ma Alfonso
Colorist: Benoît Côté
Character design and development: Flooul Animation
Character supervisor: Pedro Conti
Character Modeling: Pedro Conti, Gustavo Ramos, Lincoln Horita
3D Animation: Nebula Studio
Project Manager: Ana Fino
Animation Coordinator: Miguel Madaíl de Freitas
Animators: Ahmed Adel, David Omair, Gabriel Garcia Poignet
Character Rigging: KippCase Rigging Studio
The post Mr. Beaver Bakes Up a Sweet Christmas in Tonic DNA’s IGA Holiday Spot appeared first on Motion design - STASH.