From the motion design team at 17mars in Paris: “Once again, Puma Football and sports agency LaFourmi reached out to us for to imagine and develop a promotional film for the release of Puma’s Future Supercharge soccer boot. We created a 3D film by sublimating footwear technologies through a futuristic universe.
“We capitalized on the reimagined design of the Future, to build a new visual territory that embraces innovation and technology, and pushes the limits of what is achievable on a football field. In this film, we worked on the idea of immensity by staging a futuristic city, and on way smaller scales, by giving life to the material’s micro-details.”
Client: Puma
Agency: LaFourmi
Production: 17mars
CD: Géraldine Károlyi
Designer/animator: Alexandre Bachmatiuk, Eliott Selles
Storyboarder: Alexandre Bachmatiuk, Méline Carlotti
Creative Producer: Florent Gerlinger
Sound Design: 31dB
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