The first in a series of finely crafted explainer films for Dutch Solar Electric Vehicle (SEV) maker Lightyear from creative director Martijn Hogenkamp and the team at Amsterdam Motion Design studio PlusOne.
Martijn Hogenkamp: “The design of Lightyear is remarkable, with every detail true to its purpose. We adopted this ethos for the layout and motion principles of the films, looking closely at the messaging, and how to make it as clear and efficient as possible.
“Our first thought was that the design language should feel refined, beautiful in its simplicity. We took our time at the outset to set up a design system with grids, typography weights and sizes, and use of imagery.”
Client: Lightyear
Production: PlusOne
Creative Director: Martijn Hogenkamp
Managing Director: Marcel Vrieswijk
Sound: Kloaq
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