Using both in-camera and digital visual effects, the crew at London’s Optical Arts craft an ominous launch film for the rugged new Apple Watch Ultra.
Optical Arts: “The film is a stylized exploration of the extreme environments that this device has been designed for. Each environment has been simplified into bold and powerful visuals, creating a striking film that reflects the adventurous spirit of the watch.”
Client: Apple
Production: Optical Arts
Director: Optical Arts
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