From the design and CG team at Noisegraph in Madrid: “The challenge with this film was to represent in a poetic manner how the Hogo System provides the user with complete and deep rest.
“As the general concept, we decided to create a timelapse that would only affect the outdoor space while the bedroom area remained protected, generating a wide array of colors and sensations.
“Once the concept was defined, we started to work in parallel on a detailed storyboard. We continued developing shaders, scenes, assets and lighting until we came up with the visual mood. With it, we wanted to instill a unique feeling of peace and visual energy.
“Our goal was to focus on the different materials taking part in the product, such as wood, merino wool, pure 100% cotton, graphite, and thus make a representation that covered from the tiniest detail to the general product.”
Client: Hogo System
Agency: Socialmood
Agent/producer: Mushroom Company
Production: Noisegraph Studio
3D artist: Jimmy Andersson, Jose Gallardo, Carmelo Barberá
Music: Aimar Molero
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