Nexus director Johnny Kelly melds stop-motion, 2D facial animation, and the talents of UK puppetmaster Andy Gent into a message advocating conscious consumption for renewed devices marketplace Back Market.
Johnny Kelly: “Somehow, I get to play with puppets for a living, and this particular puppet was especially fun to play with. Assembled from the kind of cables you find in every drawer, in every home around the globe — Monster is a sort of big-tech Mr. Messy.
“Behind the juggling phones and belching phablets, however, is a less silly message about our obsession with the new, and the havoc our over-consumption is wreaking on the world.
“A lovely bunch of people worked on this, to name but a few: James Noellert designed the human characters. Andy Gent and his team made the puppets and some sets. Other sets were made by Asylum. Previs and VFX adeptly handled by the beautiful brainiacs at Nexus.”
The production crew hand-built 20+ puppets, including three versions of the Monster, and used photogrammetry to capture the sets, puppets, and props to help with previsualization and develop faster turnarounds for compositing – enabling the animation team to quickly visualize in a 3D space how the 2D animation will track onto the real-life puppet’s face.
Client: Back Market
Co-Founder/CCO: Vianney Vaute
Strategic Advisor: Seth Farbman
Creative Director: Jeff Johnson, Steve Peck
Head of US Marketing: Woody Wright
EP: Melanie Baublis
Lead Art Director: Victor Antonelli
Head of Content: Eugena Ossi
Expert Copywriter: Adam Pasulka
Hannah Laloum: Creative Studio Manager
Production: Nexus Studios
Director: Johnny Kelly
Executive Producer: Josephine Gallagher, Camila de Biaggi
Senior Producer: Josephine Gallagher
Production Manager: Ruyi Meer
Production Assistant: Max Bigg
VFX Supervisor/Lead Compositor: Germán Diez
Studio CG Supervisor: Mark Davies
Editor: Dave Slade
Art Directors: Melanie Climent & Callum Strachan
Character Designer: James Noellert
2D Animator: Chris Cray, Joe Sparkes, Matt Partridge
Motion Graphics Animator: Bethany Levy, Abel Kohen
Compositor: Gareth Tredrea, Hugo Vieites Caamano, Sacha Danjou, Sander Saks, Victori Jalabert, Alexandre Gaudiano
Storyboards: Richard Buxton
Puppet/Set Build: Arch Model Studio
Sets/Puppets: Andy Gent
Set Build: Asylum
Set Supervisor: Peter Tilbe
Set Technician: Josh Guess, Tom Bull, Daniel Tynan
Live-Action & Puppetry:
Director of Photography: Matt Fox
1st AD: Robert Thorpe
Production Manager: Rhian Gwenlan
Runner: Kai Rajakulasingam
2nd AC: Rosamund Freeman
Grip: Kevin Foy
DIT: Phoebe Frazer
CCTV Operator: Liam Coles
Focus Puller: Ben Jones
Gaffer: Paul Allen
Electricians: Jono Yates, Bill Rae Smith, Michael Smit, Ed Riley, Tim Jordan, Auxane Verdier,
Ana Krkljus
Lead Puppeteer: Tim Cherry Jones
Puppeteers: Shakara Carter, Kim Scopes
Lead Animator: Tobias Fouracre
1st AC (stop motion): George Warren
Set Maintenance: Mark Chippington
Puppet Maintenance: Sofia Serrano
Post house: Untold Studios
Grade: Aubrey Woodiwiss
Grade Producer: Simon Downie
Music: Q Department
Sound: Factory
Sound Design/Mix: Jon Clarke
Audio Producer: Ciara Wakley
The post Johnny Kelly and Andy Gent Untangle “The Monster” for Back Market appeared first on Motion design - STASH.