NOMINT follows up their 2021 stop-motion ice spot for WWF with an even more improbable go with fire in this global campaign designed to raise awareness about the danger of wildfires caused by climate change.
NOMINT founder/CD Yannis Konstantinidis: “Launched during the 2022 COP27 climate change conference, the film was shot entirely in-camera and used traditional stop-motion techniques together with slow-motion, timelapse, and long-exposure to create the visuals.
“We struggled for months to find a way to use the natural properties of real fire in a way that conveys the devastation of wildfires. Fire is destructive and remorseless, both in real life and on the stop-motion set.
“We ended up walking a very thin line where the whole project was on the edge of literally going up in flames, creating a level of jeopardy that is hopefully conveyed in the story.”
Watch the Behind-the-scenes video:
Client: WWF
Production: NOMINT
CD: Yannis Konstantinidis
Director: Yannis Konstantinidis, Christos Lefakis
Animator/storyboard: Jua Braga, Yannis Konstantinidis, Christos Lefakis
Previz: Jua Braga
Producer: Yannis Konstantinidis, Marilena Vatseri
Grade: Tom Mangham @ Black Kite Studios
Music/sound design: Ted Regklis
VO: Russell Binns
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