In a new collaboration with Way of Wade (a lifestyle venture btw Chinese sports brand Li Ning and former NBA star Dwyane Wade), CG master Peter Tomaszewicz ramps up his signature surrealism to mark the collection’s 10th anniversary.
Peter Tomaszewicz: “The artwork hosts key elements that resemble the brand in a surreal yet playful set. Since this was a collaboration with the brand we also incorporated elements that Tomaszewicz studio is known for such as the ‘Cabbage Spray’ behaving in ways that we haven’t seen before.
“The artwork was then split into parts creating new assets that were printed on specific garments of the new collection. The final step was to create an animation. In the animation, we travel through this imaginary world where the elements come to life and interact with one another.”
Client: Way of Wade
Agency: V/Collective
Production: Tomaszewicz
Director: Peter Tomaszewicz
Sound Design: Resonate
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