Working with production partners Partizan, creative director Oriol Puig and the team at Trizz Studio in Barcelona, elevate a mouse and keyboard from everyday tools to transformative design objects in this film for Logitech.
Oriol Puig: “This product film was created for the Logitech MX Mechanical keyboard and Logitech MX Master 3S mouse. Our animation team created visuals to illustrate the Tactile Quiet, Linear and Clicky switches and the keys with smart illumination that allow its users to stay in maximum comfort for hours.
“We designed and built four sets in 3D and then physically built them on a sound stage in Barcelona. Four sets, four days and 72 shots. This was seamlessly paired with our animation department and creative direction team.”
Watch the making-of video:
Client: Logitech
Production: Partizan
Executive Producer: Duncan Gaman
Senior Producer: Jason Oakley, Leo Green
Production: Trizz Studio
Creative Director: Oriol Puig
Art Director: Laura Ibañez, Marcel Hita-Baro & Fabio Medrano
Art Research: Laura Ibañez, Katerina Mileva & Nerea Hernandez
Director of Photography: Rafa Lluch
Storyboard: Ignasi Moreno
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Senior Producer: Hatty Christie
Production Assistant: Kasia Foremski
Shoot Producer: Simon Bath
Behind the Scenes: Nerea Hernandez
Editor: Joan Solsona
Set Design Concept Artist: Marcel Hita & Fabio Medrano
CGI Art Directors: Marcel Hita-Baro, Fabio Medrano & Marco Bergstein
Senior VFX Artists: Alberto Corpas & Oriol Mayolas
Animatic Artists: Alan Carabantes & Ignacio Conesa
Fluid Simulations: Dani Guixa
Flame Artists: Mikel Gomez & Jorge Febrero
Colorist: James Bamford @ Rascal Post
Live-action: Trizz Studio
1st Assistant Director: Laura Ruiz
2nd Assistant Director: Nico Garcia
Focus Puller: Rafa Miralles
Camera Auxiliar: Amadeu Riera
Video Assistant: Diego Alcívar
DIT: Victor Casasl
Gaffer: Joan Planas
Sparks: Cesar Roca, Yago Ruíz, Nacho García, Oriol Monguilod, Aleix Gracià, Daniel Alvarez
Key Grip: Xavi Gordi
Technocrane: Jordi Galán & Agustín Casal
Set Art Direction: Ariel Santiago Zalazar
Art Assistant: Karen Torres
Art Coordinator: Queralt Antú
Props Buyer: Lorena Garcia
Set Dressers: Oriol Fernández, Carlos Caipa, Julian Chamorro & Zoé Almellones
Set Assistants: Julián Vinnicombe & José Ángel Troc
Wardrobe Stylist: Brisa Salietti
Wardrobe Assistant: Francisca Torres
Make Up Artist: Salónica Rodríguez
Make Up Assistant: Clara Buxeda
Talent: Susana Wang, Adria Triviño & Anthony de Leon
Production Manager: Dani Molina
Production Coordinator: Aina Salarich
Prduction Assistant: Cristina Marin
Runners: Marc Massó, David Ceballos, Nerea Soms
Music/soun design: Zelig Sound
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