Division director Francois Rousselet and the CG animation team at Electric Theatre Collective obviously had a blast pushing the zoetrope to new levels of complexity in this ode to excess for Pharrell Williams and friends.
Produced during the pandemic, the four-minute video took over a year to make with animation of Williams and rappers 21 Savage and Tyler, the Creator crafted by hand after studying show footage plus video shot by the artists performing their verses from the track.
Watch more zoetrope-based projects (both real and animated) right here.
Artist: Pharrell Williams
Label: Columbia Records
Production: Division
Director: Francois Rousselet
EP: Jules de Chateleux
Animation/VFX: Electric Theatre Collective
Head of CG: Greg McKneally
Colorist: Connor Coolbear
Edit: Collectiv
Editor: Nicolas Larrouquere
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