Dell’s commitment to efficient, elegant, and eco-friendly packaging finds clear and effortless articulation in this new CG sequence from creative director Park Sungwoo and the team at WOOT Creative in Seoul, South Korea.
Park Sungwoo: “In order to express the new package made of 100% recycled materials, we used paper texture in the background along with brown and green, the colors of trees.”
Client: Dell Technologies
Production: WOOT Creative
Creative Director: Park Sungwoo
Project Manager: Park Sungwoo, Goh Seongwoo(document work)
Modeling/Rigging: Lee Hyunji
Style frame (texture/lighting): Oh Hyojin, Park Sungwoo, Lee Hyunji
Animator: Lee Hyunji, Park Sungwoo, Park Seoyung, Oh Hyojin
FX (cloth): Oh Hyojin
Compositing: Park Sungwoo, Oh Hyojin
Sound Design: Park Sungwoo
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