Agency Saatchi & Saatchi, Riff Raff director Finn Keenan, and The Mill VFX crew in London assemble to pack the leader of the Autobots off on a road trip, the latest in a series of comic spots for UK insurance provider Direct Line.
“Optimus Prime’s Time Off” is the fourth in the Direct Line ‘We’re On It’ campaign which finds pop cultures characters thwarted in their attempts to save the day by the company’s amazing service.
Watch the first three spots (starring RoboCop, Donatello, and Bumble Bee).
Client: Direct Line
Agency: Saatchi & Saatchi
Production: Riff Raff Films
Director: Finn Keenan
Producer: Jane Tredget
EP: Matthew Clyde
DOP: Jess Hall
VFX/post: The Mill
VFX leads: Fabian Frank & Alex Lovejoy
Producer: Ryan Hancocks
Edit: Final Cut
Editor: Sam Bould
Audio: String & Tins
Sound designer: Adam Smyth
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