Director Gianluca Fallone at Hueso in Buenos Aires: “As part of Facebook’s Take on Anything campaign, we developed a series of animated loops for their carousels. The carousels behave like a gallery in which users can do some window shopping and discover awesome groups.
“The idea was for the carousels to bring a variety of different styles and textures to Facebook’s visual guidelines. It was a place for exploration not only in looks but also in motion.
“As the majority of the campaign was done in photography and live-action, this project needed to reflect the diversity and texture of the brand.”
Client: Facebook
Production: 1stAveMachine
Line producer: Topper Anton
Executive producer: Mercedes Serrano
Animation: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Illustration: Nahuel Rollan, Bernardo Henning, Nahuel Bardi, Eloy Krioka, Gianluca Fallone
Design: Gianluca Fallone
Animation: Leandro Feuz, Javier Bianchi, Bonkers, Nahuel Bardi, Gianluca Fallone
Sound design: Bamba
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