Founded in 1969 and owned by BMW since 2000, MINI’s reputation as a fun ride has been a constant throughout its history, and with the release of these special edition models, ManvsMachine takes that playfulness to the next level.
From the team at ManvsMachine in London: “In their very first fully-CGI campaign, MINI tasked us with creating the motion content for the launch of their new 2022 Editions.
“With over 26 films and supporting assets, it was one of our largest motion projects ever. We worked closely alongside Anomaly, Media Monks, and StaudStudios to ensure there was a consistent creative vision across the entire campaign.”
Client: MINI
Agency: Anomaly London
Director: ManvsMachine
Animation: ManvsMachine
Production: Mediamonks, StaudStudios
Music: Pharrell Williams
Sound Design: Zelig Sound
The post ManvsMachine Mints “Editions” for MINI appeared first on Motion design - STASH.