Tasty new CG work out of Tigrelab in Barcelona to introduce designer Fabien Baron’s striking M Black crystal decanter, crafted by Lalique and filled with what Macallan describes as a “deep and smoky” single malt whiskey.
From the team at Tigrelab: “The agency Master For You Agency contacted us to make a 60-second spot for the remarkable The Macallan M & M Black 2020 release. These whiskeys are a masterpiece contained in a unique decanter.
“The main objective was to highlight the unique spirits of each one, the elegance and special geometry of the exclusive decanters that contain them, and the complexity and sumptuous intensity color, rarely experienced in a single malt.
“We played with the crystal reflections and caustics making dynamic shadows, and finally we travel all over the decanter creating sharp and interesting compositions from the lines of the bottle.
“We started with the physical decanters and once we achieved the exact 3D models we started modeling the environment, bottle animations, adding the lights, cameras, fluid/smoke simulations, and generating the layers for the composite.”
Client: Master For you Agency
Brand: The Macallan
Production: Tigrelab
Creative Director: Federico Gonzalez, Mathieu Felix, Javier Pinto
3D Artists: J.A. Duran, Makmac
Compositing: Xevi Polo, Daniel Gómez
Editor: Felipe Mejía
Producer: Vanesa Palmeri
Music/Sound Design: Echoic Audio
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