The animation and experiential crew at Digital Kitchen light up the Vegas strip in spectacular fashion with an array of eclectic eye candy running on the largest LED screens in North America.
From the team at Digital Kitchen: “Resorts World Las Vegas provided us with broad content categories that they wanted to explore and encouraged us to push our vision and how we could make the shows a standout attraction on the Strip.
“The challenging components when working with large format and high-resolution screens are always rendering, pre-visualization, and previewing. It’s three minutes of animation at huge resolutions and planning is crucial.
“We made sure that our structure and design choices were in place before jumping into animation. Creatively, getting our music tracks locked provided the crux of structure and framework for many of our narrative beats.
“Technically, we needed to preview our animations before finalizing them. No matter how great our previsualization mockups looked on screen, nothing quite compared to the QA process of seeing them in person and finding what works and what doesn’t.
“We traveled to Vegas for several onsite visits to test lots of work-in-progress content adjusting our visuals in tone/color and movement and making sure a lot of our visual tricks worked.”
Client: Resorts World Las Vegas
Production: Digital Kitchen
Head of Digital & Experiential: Ally Malloy
Chief Creative Officer: Cam Levin
Creative Director: Mason Nicoll
Associate Creative Director: Andrew Julien
Senior Producer: Matthew Lynch
Technical Director: William Robertson
Art Directors: Peter Pak, Sam Cividanis, Francisco Sanchez De Canete, Manuel Martin
Illustrator: Emilie Muszczak
Motion Artists: John Van Unen, Mike Cahill, Oliver Sin, Carlos Enciso, Steve Kirby, Alex Manrique
Choreographer: Galen Hooks
Dancers: Zavion Brown, Taja Riley
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