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HP “Printing Trees” Spot by Megaforce and Kevin

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French directing collective Megaforce (who we predict will win every industry award possible with this recent spot for Burberry) team with Los Angeles VFX studio Kevin to plant an eco-message for HP’s HP+ plan.

From HP: “Who would’ve thought printing could lead to growing trees? With HP+ we regenerate forests for every page you print.”
 
Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE
 
Client: HP

Agency: Wieden+Kennedy, Portland
ECD: Eric Baldwin
CD: Christen Brestrup, Bertie Scrase
AD: Brad Trost
Copywriter: Titania Tran
Director of Production: Matt Hunnicutt
Senior Producer: Lindsay Reed

Production: Iconoclast
Director: Megaforce
Managing Director: Charles-Marie Anthonioz
Executive Producer: Valerie Romer
Line Producer: Lisa Cowan
Director of Photography: Greig Fraser

VFX: Kevin
ECD/Partner: Tim Davies
Head of CG: Mike Dalzell
Senior EP/Partner: Sue Troyan
Senior VFX Producer: Jami Schakel
VFX Coordinator: Louise Bloomfield
VFX Shoot Supervisor: Pete Smith
2D Artist: Ben Smith, Dag Ivarsoy, Rob Winfield
CG Artist: Nico Sugleris, Kathryn Dougan, Kerry Graham, Matt Longwell, Carl Harders, Dan Santoni, Edwin Chiu, Igor Stefanovic, Michael Edland, Tom Allen, Shiv Dholakia
Colorist: Emiliano Serantoni

Edit: Final Cut
Editor: Joe Guest

Music: Walker
Composer: Ben Salisbury, Suvi-Eeva Äikäs
Sound Designer: Sam Ashwell

Mix: 750mph
Mixer: Sam Ashwell

The post HP “Printing Trees” Spot by Megaforce and Kevin appeared first on Motion design - STASH.


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