From the team at Block & Tackle in New York: “Everyone’s got that herd mentality these days, hunkered down in our tribes, modeling behavior on whatever’s trendy at the moment… without thinking.
“In this record-breaking 15th season of Sunny, the gang’s is just as outrageous and debauched than ever, only now it’s post-2020 (read: ballot tampering, Covid, QAnon, Giuliani) and they’re in Ireland (cue bartending monkeys, haunted castles, corpses, and sheep…lots of sheep).
“We had a laugh crafting a bold, over-the-top sheeple graphic identity that leans into all things Irish.”
Client: FXX
Production: Block & Tackle
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