Creative director Igor Sordokhonov at Media.Work in Moscow: “This is the next stage of our study of materials, dedicated to metal fabrication methods and techniques.
“Tightly connected with the history of humanity, metal is such an influential material that it gave names to the entire epochs of Bronze and Iron. Incredibly versatile, it is still extremely important in modern production.
“In our exploration, we experiment with different states of metal – to test its strength and flexibility, to play with texture and coating. Taking different shapes as the basis, we were able to demonstrate all the functionality of the material, its aesthetic and technical properties.”
Production: Media.Work
Creative Director: Igor Sordokhonov
Art Director: Anna Reshetnikova
Design, Animation: Denis Semenov, Sergey Shurupov, Roman Eltsov, Artur Gadzhiev, Pavel Pitaev, Anna Reshetnikova, Roman Kuzminykh, Alexey Schipachev, Denis Unishkov
Graphic Design: Anastasia Suryaninova
Edit: Pavel Pitaev
Text: Anna Gulyaeva
Sound: Artyom Markaryan
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