Creative director Nidia Dias and the Tendril team bust out the full CG toolkit in these two contrasting launch films for the Reno6 Jin and GenZ series phones for Chinese consumer electronics giant Oppo.
From the team at Tendril in Toronto: “For the GenZ series, the inspiration for the base design was the idea of an aurora. This multi-layered phone surface reflects a variety of colors using only one light source.
“Our goal was to capture this reflection in an abstract formation while showcasing the high-end features of each phone.
“For the Jin series, we looked to nature for inspiration. The idea of snowflakes, crystals, and snow forming the phone’s surface was the key concept for our visuals. The environment was kept minimal to maintain the focus on the premium phones.”
Client: Oppo
Production: Tendril
Creative Director: Nidia Dias
Director: Miguel Rato, Joey Recoskie
Executive Producer: Mary Anne Ledesma & Ivelle Jargalyn
Producer: Brittany Sheahan
CG Sup: Ben Pilgrim
Art Director: Jose Checa & Phillip Leuck
Designer: Gabor Ekes, Joe Winston, Alvaro Navarro, Rita Louro, Jordi Page
Texture: Yeseong Kim
Animator: Franz Ferdinand Kubin, Joe Winston, Miguel Rato, Joseph Recoskie
FX: Sylvain Gaussens, Ezequiel Grand
Light/Render: Mariusz Becker, Nemanja Ivanovic, Jeff Briant, Brad Husband, Alex Veaux
Compositor: Corey Larson, Astrid Cardenas, Winston Lee, Andre Dias, Brad Husband, Alex Veaux
Music and Sound Design: Echoic Audio
Toolkit: Cinema 4D, Redshift, Houdini
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