Framestore Pictures’ director Murray Butler and the Framestore creature VFX team resurrect a 70 million-year-old Utahraptor to deliver a message about the dangers of fossil fuel subsidies and their contribution to our own extinction.
Timed to air ahead of the COP26 climate change conference in Glasgow and driving viewers to dontchooseextinction.com, the spot was created for the United Nations Development Programme thru Activista in Los Angeles.
From the UN release: “The world spends an astounding US$423 billion annually to subsidize fossil fuels. This is four times the amount being called for to help poor countries tackle the climate crisis.
“The amount spent directly on these subsidies could pay for COVID-19 vaccinations for every person in the world, or pay for three times the annual amount needed to eradicate global extreme poverty.
“UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality, and climate change. Working with our broad network of experts and partners in 170 countries, we help nations to build integrated, lasting solutions for people and planet.”
Client: United Nations Development Programme
Agency: Activista
Production: Framestore Pictures
Director: Murray Butler
VFX: Framestore
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