The challenge of humanizing Big Tech and grounding the benefits in an emotional story is conquered with charm and visual wit in this brand film for Google from the all-California team of State and Where The Buffalo Roam.
Director/CD Marcel Ziul at State in LA: “We tried to fold every single object in this project with our pals at WTBR and Google to portrait the brilliant mind of Nobuyuki Yamaga, a traditional Japanese origami artist.
“His unique approach to making beautiful origamis while dealing with blindness is a real inspiration to all of us.”
Client: Google
Production: Where The Buffalo Roam
Creative Director: Tuesday McGowan, Nico Carbonaro
Creative Producer: Jon Campbell
Associate Producer: Eden Cooney
Animation/post: State
Director/Creative Director: Marcel Ziul
Executive Producer: Michelle Owens
General Manager: Tais Marcelo
Senior Producer: Krissy Estrada
Coordinator: Ray Freedman,: Matt Krajewski
Art Director: Mau Borba
Storyboard Artist: Vince Wei Lee
Designer: Mauro Borba, Lamek Felix, Marcel Hitabarity, Tyler Heacox
Modeler: Dimitri Paiva, Paul McMahon
2D Compositors: Marcel Ziul, Ricardo Perosa, Byron Segundo
3D Animator: Mauro Borba, Geoff Ciccarelli, Vitor Mancini, Corey Dimond
The post Google “Life Unfolds | An Origami Story” by WTBR and State appeared first on Motion design - STASH.