Tony Zagoraios, director and founder at Yeti Pictures in Athens: “We were asked to create five idents for the rebranding of Greek television network MEGA, in order to add depth and life to their logo.
“We had to play only with the typography and find interesting ways to reveal it but at the same time, make it look funny, serious, optimistic, and full of energy.
“We chose to use glass, flowers, paint, and bubbles as the main elements and played with macro/close up shots, while at the end we see the final logo, where MEGA comes alive.”
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Client: Mega Channel
Agency: Rascal
CD: Chris Koutsoukos
Production: Yeti Pictures
Additional Animation: Agustin Chilling, Stavros Theiakos
Music: Rabbeats Music
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