Directors David Stanfield and Matt Smithson at Igor + Valentine: “Stripping away that which is not needed is often a deceptively difficult creative task. That’s exactly what was called for on this project for Standard Chartered Bank.
“We refined, simplified, and refined again, with the hope of arriving at something that said exactly what was needed and not a bit more.”
Client: Standard Chartered Bank
Agency: Six Toes
Production: Psyop
Director: Igor + Valentine
Producer: Eve Strickman
Animator: David Stanfield, Zeke Cincunegui (end logo animation provided by SCB)
Music: Matt Stanfield
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