Director Gustavo Leal at Dirty Work in São Paulo: “We were invited by agency monkey-land to develop and create a manifesto for PetroRio, an oil company based in Brazil.
“Our goal was to portray PetroRio as a bold energetic company and explain some of their cutting edge actions to improve oil production with a smaller environmental footprint.
“It was a real delight when the client went all in with a more abstract proposal. So we pushed the project drawing inspiration from the gradients of the off-shore landscape, geometrical compositions, and tech/geological graphics.
“Animation-wise, our north star was to animate not things, but the effects they produce and the feelings they evoke. That was part of our mindset from the very first drafts and animatics.
“Building a solid foundation with shapes in the design and animation stages before even thinking of color was very important, especially for more complex shapes and intersections filled with different moving gradients.”
Watch the process reel:
Client: PetroRio
Agency: monkey-land
Production: Dirty Work
Director: Gustavo Leal
The post PetroRio “Manifesto” Brand Film by Dirty Work appeared first on Motion design - STASH.