The latest work for Taco Bell’s Nacho Fries wrangles anime action and dialogue tropes into a beat-perfect parody courtesy of agency Deutsch LA, Psyop director Luca Vitale, and Franco-Japanese studio Yapiko Animation.
The synopsis: “When Rei’s brother Kosuke is taken by Nacho Fry devouring monsters, Rei must push through her hunger and lead the Fry Force, an elite squad of mecha pilots to keep the monsters at bay.
“But when the monsters unexpectedly overtake the team, Rei finds herself face to face with her long-lost brother. Now that he’s consumed by a primal hunger for Nacho Fries, Rei must decide what she’s willing to sacrifice in order to save Nacho Fries and the world.”
The campaign also includes a graphic novel of the adventure which you can download here.
Client: Taco Bell
Agency: Deutsch LA
Production: Psyop
Director: Luca Vitale
Animation: Yapiko Animation
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