NYC animation/VFX studio Bonfire and agency DiMassimo Goldstein craft striking metaphors to deliver a solid emotional punch in this PSA for US non-profit Partnership to End Addiction powered by music from The Lumineers.
Creighton Drury, CEO at Partnership to End Addiction: “When we foster strong connections with loved ones, we see better outcomes in prevention and treatment – and in strengthening families and communities as agents of change in transforming the way our nation addresses addiction.
“The song ‘Salt and the Sea’ by The Lumineers is from III, a narrative album that explores the destructive impact of addiction in a family.”
Client: Partnership to End Addiction
CMO: Emily Moyer,
Agency: DiMassimo Goldstein
ECD: Paul Fix
CD: Chris Martin
Head of Design/CD: Claudia Mark
ACD: Trevor Hickey, Katie Renfroe
Associate Design Director: Matt Peters
Senior Designer: Jo Rooney
Art Director: Ernest Chan
Director of Integrated Production: Karen Tomlin
Studio Director: Quentin Webb
Production: Bonfire
Creative Director: Aron Baxter
Co-Creative Director: Brendan O’Neil
Managing Director: Jason Mayo
Senior Producer: Tierney Farrell
CG Partner: Juice
Art Director: Hanna Czyżewska
Supervisor: Jakub Wrzalik
Producer: Olga Rabiecka
Music Supervision/Sound Design: JSM MUSIC
CCO/CEO: Joel Simon
VP/Executive Producer: Jeff Fiorello
Sound Design: Nathan Kil
Audio Post: Gramercy Post –
Studio Manager: James Spano
Mixer: Siara Spreen
Music: The Lumineers “Salt And The Sea”