London motion and branding studio DBLG handled all design and production facets of this intricate and edgy store takeover and 360 campaign for the revamped menswear department at London luxury retailer Harrods.
DBLG: “We designed and animated three films drawing inspiration from the distinct marble checkerboard motif found in Menswear on the 2nd floor, alongside a visual narrative of transcendence.
“The garments featured in the film were 3D-scanned to create multiple models and textures. They were then manipulated in C4D and Houdini before being animated, textured, and lit within our Unreal landscapes.
“The films were showcased within the windows of Harrods as well as throughout the store and online – a flexible and impactful campaign working across all platforms to promote the multi-million-pound redevelopment of the menswear and shoe departments.”
Client: Harrods
Production: DBLG
Director: DBLG
Music: Rich Martin / Envy Post Production