From Parallel Studio in Paris: “Air Paris (New York) entrusted us with a series of 11 3D animations to promote Kiehl’s new Calendula campaign. The Concept is based on the wide world of Rube Goldberg machines.
“The real challenge here was to find an appropriate tone – scientific yet engaging, playful yet elegant while preserving the personal brand’s signature. This compilation offers a short overview of the world of these animations.”
Client: Kiehl’s
Agency: Air Paris
Production: Parallel Studio
Director: Parallel Studio
Art Direction : Melvin Le Riboter & Nicolas Lefaucheux
3D Animation : Melvin Le Riboter, Phong Luong, Renaud Hericord, Edouard Molinari
Music/Sound Design: Alexander Maslyuk